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Privacy Policy

This Privacy Policy explains how New World Business LLC collects, uses, and protects your personal data when you use our mobile application (the “App”).

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This Privacy Policy explains how we collect, use, and protect your personal data when you use the kiloCal app.

1. Who we are

kiloCal is a lifestyle and calorie tracking application operated by New World Business LLC. The App may provide features such as food photo upload, calorie/nutrition estimation, meal/journal tracking, and step-based features like levels and leagues. We are committed to protecting your privacy and handling data with transparency.

2. Data we collect

Depending on how you use the App, we may collect the following information:

2.1 Food photos (camera)

If you take or upload photos of your meals, the App may use the image to estimate calories and nutrition values. The exact processing approach depends on the App version. For the purposes of privacy, photos are intended to be processed in a way that minimizes unnecessary sharing.

2.2 Journal and nutrition data

We may collect and store meal/journal information such as the selected meal entries, calorie estimates, and nutrition estimates (approximate).

2.3 Steps and activity data

If your device provides steps/activity data (or if you enable activity tracking), we may use that data to compute progress, levels, leagues, and XP.

2.4 Account information

Depending on your usage, the App may allow you to use it without an account (demo mode). If accounts are available, we may collect information you provide (e.g. email).

3. What we do not collect

We deliberately limit data collection. In particular:

  • We do not sell your personal data to third parties.
  • We do not use third-party advertising networks that track you across other apps or websites for targeted advertising.
  • We do not collect or analyze the content of your private data beyond what is technically necessary to provide app features on your device.

4. Analytics and monitoring

To improve the App’s reliability and performance, we may use privacy-focused analytics and monitoring tools such as Firebase (including Firebase Analytics and Firebase Crashlytics), depending on your App version.

These tools may collect:

  • Aggregated usage statistics (e.g. sessions and feature usage)
  • Device information (e.g. device model and OS version)
  • Crash and performance reports

5. Legal basis under GDPR

For users in the European Economic Area (EEA), the United Kingdom, and similar jurisdictions, we process personal data based on:

  • Performance of a contract – to provide the App and subscription services you request (if applicable).
  • Legitimate interests – to improve security, functionality, and user experience.
  • Consent – for optional permissions and data processing where consent is required.

6. Your rights (GDPR and similar laws)

Depending on your location, you may have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data
  • Restrict or object to certain processing
  • Request data portability
  • Withdraw consent where processing is based on consent

To exercise these rights, please contact us at contact@newworldbusiness.eu. We may need to verify your identity before responding.

7. Data retention

We retain personal data only for as long as necessary to provide the App, comply with legal obligations, resolve disputes, and enforce agreements. When data is no longer required, it is securely deleted or anonymized.

8. Data security

We apply reasonable technical and organizational safeguards to protect your data against unauthorized access, loss, or misuse. However, no system can be guaranteed to be 100% secure.

9. Children’s privacy

kiloCal is not specifically directed at children under 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal data from children without required parental consent where applicable. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

10. International data transfers

Our services may rely on infrastructure located in different countries. When personal data is transferred internationally, we take appropriate safeguards to ensure adequate protection in accordance with applicable laws.

11. Third-party services

The App may link to external services or rely on third-party providers (such as app stores, analytics tools, or other service providers). This Privacy Policy does not govern those third parties. We encourage you to review their privacy policies.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the App or app store listings. Continued use of the App after changes take effect constitutes acceptance of the updated policy.

13. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact us:

📧 contact@newworldbusiness.eu

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